Actabl Unified UI

Unifying the User Interfaces of Multiple Hospitality Products

Actabl Unified UI Cover

Role

Design Lead

Timeline

6 months

Tools

Figma, Miro, Sheets

Platform

Web

The Challenge

ASG Alpine acquired 4 products—Alice, ProfitSword, Transcendent, and Hotel Effectiveness—and created Actabl in 2022 to combine business and labor intelligence with comprehensive operations software.

But the products were completely different, in every aspect possible.

Solution Overview

Led the design effort to create a unified interface system that would work across all four acquired products while maintaining each product's unique functionality and workflows.

Product logos
Acquired Products UI
Acquired Products UI - Before unification
Alice - Unified UI
Alice - Unified UI with consistent design language
Hotel Effectiveness - Unified UI
Hotel Effectiveness - Unified UI maintaining brand identity

Impact

  • Unified 4 different products into a cohesive experience
  • Created design system that works across all product lines
  • Improved user experience for hotel operators managing multiple tools
  • Established foundation for future product integrations